Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis
نویسندگان
چکیده
منابع مشابه
Polyhedral Methods for Adaptive Choice - Based Conjoint
Journal of Marketing Research Vol. XLI (February 2004), 116–131 *Olivier Toubia is a graduate student, Marketing Group (e-mail: [email protected]), John R. Hauser is Kirin Professor of Marketing (e-mail: [email protected]), and Duncan I. Simester is a professor (e-mail: [email protected]), Sloan School of Management, Massachusetts Institute of Technology (MIT). The authors gratefully acknowledge the ...
متن کاملPolyhedral Methods for Adaptive Choice-Based Conjoint Analysis
Journal of Marketing Research Vol. XLI (February 2004), 116–131 *Olivier Toubia is a graduate student, Marketing Group (e-mail: [email protected]), John R. Hauser is Kirin Professor of Marketing (e-mail: [email protected]), and Duncan I. Simester is a professor (e-mail: [email protected]), Sloan School of Management, Massachusetts Institute of Technology (MIT). The authors gratefully acknowledge the ...
متن کاملPolyhedral Methods for Adaptive Choice-Based Conjoint Estimation
Short sections of text, not to exceed two paragraphs, may be quoted without explicit permission, provided that full credit including © notice is given to the source. We gratefully acknowledge the contribution of Robert M. Freund who proposed the use of the analytic center and approximating ellipsoids and gave us detailed advice on the application of these methods. also contains (1) open source ...
متن کاملProbabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application
P methods for choice-based conjoint analysis provide a means to adapt choice-based questions at the individual-respondent level and provide an alternative means to estimate partworths when there are relatively few questions per respondent, as in a Web-based questionnaire. However, these methods are deterministic and are susceptible to the propagation of response errors. They also assume, implic...
متن کاملEllipsoidal Methods for Adaptive Choice-Based Conjoint Analysis
Questionnaires for adaptive choice-based conjoint analysis aim at minimizing some measure of the uncertainty associated with preference parameters (e.g. partworths). Bayesian approaches to conjoint analysis quantify this uncertainty with a multivariate distribution that is updated after the respondent answers. Unfortunately, this update requires multidimensional integration, which effectively r...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2003
ISSN: 1556-5068
DOI: 10.2139/ssrn.382380